Welcome to

Parsons of Eagle River!

For over 70 years we’ve been serving customers in Eagle River, Rhinelander, Wausau, Iron Mountain, and locations all over Eastern Wisconsin with quality, competitively-priced vehicles that live up to the GM standards of performance, durability and safety. When you are looking for a Chevrolet Camaro or Cobalt, a Buick Lucerne, LaCrosse or Enclave, or any other model, stop here first. We want to be your

Rhinelander Buick dealers.

We also want to be your

Rhinelander Chevrolet

and used car dealers. With so many models to choose from, we know you’ll find the perfect

Eagle River Chevrolet

or

Eagle River Buick

car, truck or SUV for you.

We’re also very active in our community and are proud to be the largest fundraiser per capita for the Relay for Life charity.

E-mail, call or stop by our store today for friendly and helpful service. Our address is:

Parsons of Eagle River 5353 Highway 70 West, Eagle River, Wisconsin 54521

We’re conveniently located West of US Hwy 17 and East of US Hwy 51, on Hwy 70. View our hours of operation and get a map of our location.