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Welcome to Parsons of Eagle River

For over 70 years Parsons of Eagle River has been serving northern Wisconsin with quality new and used cars, trucks and SUVs. Visit our hours and directions page and then come in and let us help you find the right car for you. You won't find high pressure sales at our Eagle River Chevrolet and Buick dealership, just great deals and friendly people.

Your Rhinelander Chevrolet dealership

If you are looking for a northern Wisconsin Chevy truck, come down and see Parsons of Eagle River. We have the Avalanche, Colorado, Silverado 1500, Silverado 2500HD and, for those big jobs, the Silverado 3500HD. Eagle River Chevy car shoppers can find the powerful Corvette and Camaro, the sporty Cruze and Sonic, economical Volt and classy Malibu and Impala. If you need a northern Wisconsin Chevrolet SUV, come see the Suburban, Tahoe, Equinox and Traverse. They have room, power and something for everyone.

Serving Rhinelander Buick shoppers

Northern Wisconsin Buick shoppers can find the Enclave crossover at Parsons. It is the perfect mix of form and function with seating for 8 and the features you would expect from a luxury sedan. Eagle River Buick shoppers may prefer the plush LaCrosse, the sleek Regal or stylish Verano. All three get better than 30 mpg so you can spend more time on the road and less at the pump. Get a commitment-free quote online.

A northern Wisconsin used car dealer

Parsons of Eagle River has an enormous selection of used cars, trucks and SUVs for you to choose from. Each one is meticulously inspected by our service department to make sure it will meet your needs. Or try one of our GM certified pre-owned vehicles with an included warranty, satisfaction guarantee, 172 point vehicle inspection and car history. Once you've found the right vehicle for you, our financial team can help you find the right loan or lease for you. You can pre-qualify before you come to the dealership.

Parsons of Eagle River has your Wisconsin service and repair needs covered

Eagle River drivers know they can trust us with their car, truck or SUV. Our ASE certified technicians will take care of your next oil change, scheduled maintenance or repair and have you back on the road in no time. You can schedule an appointment, view our service specials or order parts online. Thanks for visiting and we hope to see you soon.

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