Welcome to

Parsons of Eagle River!


Striving to do what’s best for you - Serving you
since 1935!

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If We Don't Have What You're Looking For,

We'll Find It!
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Whether you’re in

Eagle River, Rhinelander, Wausau, or Iron Mountain, our parts and service departments

are ready to serve you. You can order genuine GM parts online for your GM vehicles or schedule your next service appointment for any make and model you drive.



Browse through our new and used Chevy and Buick vehicles at our Eagle River location. Our online inventory is updated daily so come back to look for your new Chevrolet or Buick.  And get a great deal!
2004 GMC Canyon Stk# 48123296

DAILY SPECIAL

$16,995*

$1995.00 Discount on this 2004 GMC Canyon Today!!!!

  • DUAL POWER SEATS
  • LEATHER UPHOLSTERY
  • AM/FM/CD RADIO
  • RUNNING BOARDS
  • ONYX BLACK
  • 43,933 MILES

 Contact Dale - Used Car Manager

*Tax, Title, DMV, and Service Fee not included. Sale ends 7-03-08.

GM Certified Used Vehicles


At Parsons of Eagle River we assure you the best value on a used vehicle by carrying only the best GM Certified Used Vehicles. Rest assured that if a used car isn’t of the absolute highest quality you won’t find it in our dealership. All Parsons of Eagle River GM Certified Used Vehicles include:


•110+ Point Inspection
•24-Hr. Roadside Assistance
•3-Day/150-mile Satisfaction Guarantee
•FREE History Reports
•Limited Warranty/Service Contract
•Market-Based Pricing
For over 70 years we’ve been serving customers in Eagle River, Rhinelander, Wausau, Iron Mountain, and locations all over Eastern Wisconsin with quality, competitively-priced vehicles that live up to the GM standards of performance, durability and safety. With so many models to choose from, we know you’ll find the perfect Chevrolet or Buick car, truck or SUV for you.

We’re also very active in our community and are proud to be the largest fund raiser per capita for the Relay for Life charity.

Our address is
5353 Highway 70 West, Eagle River, Wisconsin
. We’re conveniently located West of US Hwy and East of US Hwy 51, on Hwy 70. View our hours of operation and get a map of our location.

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Parsons of Eagle River
5353 Highway 70 West
PO Box 2500
Eagle River, WI 54521
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Phone: (877) 671-3841
Email: Contact Us
Fax: (715) 479-6931